Reinvent Yourself.
Success is not about how many gyms or how many members we have. It is about successful clients who lose weight and keep it off by taking full advantage of our comprehensive health and fitness programs.

Larry North was born in NY and raised in Dallas, Texas. In 1981 he started his first business at age 20. His media career started shortly after that by arriving on talk radio where he performed for over 25 years. Shortly after that his best selling infomercial became one of the most popular weight loss infomercials ever. Three books, a chain of health clubs, and thousands of TV appearances and live presentations here and abroad have turned Larry North into a household name in fitness, weight loss, and health. He continues to spread is motivational messages and wisdom to dozens of fortune 500 companies and just about anyone who will listen. He can make you laugh, touch your heart, and more importantly connect with you in a way that makes you want to Change Your Body and Your Life!!!!

Slim Down America is Coming!

Larry has created a new product for a new age called Slim Down America. It's a minute by minute, hour by hour, day by day program where Larry is with you every step of the program. With this 21-Day Slim Down program, failure is not an option.
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Our Fitness Centers

When leading health and fitness expert Larry North opened his first Dallas gym in 1989, the 1,800 square foot space was a fraction of the size of most health clubs. Far different from the mirrored walls and pounding music of other fitness centers... Read More »